Analytics QA
Verify tag management, dataLayer events, and server-side ingestion with VisualQ's Analytics pillar.
Free plan
Analytics is the legacy docs name for the Tracking pillar. The product UI uses Tracking (/projects/{slug}/tracking). Prefer the Tracking section for new integrations.
Analytics QA is one of VisualQ's quality pillars. It checks that your pages fire the tracking events defined in your analytics plan — comparing expected events against what the browser actually sends (dataLayer, gtag, Piano client, etc.).
What it catches
- Missing or mistyped event names on key pages
- Variables that never reach the dataLayer
- Scenarios linked to pages with no tracking coverage
- With Piano Analytics (Business+): hits that never reach Piano's server
Where to work
| Surface | Path |
|---|---|
| Analytics plan editor | Project → Analytics tab |
| Run from dashboard | Scenario Full audit or project Run full quality audit |
| Run programmatically | POST /api/tests/analytics or CI type: analytics |
| Piano 3-way compare | After audit + Piano integration configured |
Plan availability
Analytics audits run on every plan (Free through Enterprise). Piano server-side verification requires Business+.